“The job of a centrist is not to be indecisive, but to range his decisions and actions across a range of spectrums.”—As a recent follower of centrism, that’s one of the first things I’ve learnt — though there’s a long way to go. More personal quotes coming as I ponder over the art of philosophy. :-)
“Steven Paul Jobs (born February 24, 1955) is the co-founder, Chairman and CEO of Apple Inc., and is the founder of Pixar Animation Studios and was its CEO until it was acquired by the Walt Disney Company in 2006. Jobs is currently the Walt Disney Company’s largest individual shareholder and a member of its Board of Directors. He is considered a leading figure in both the computer and entertainment industries. Steve Jobs is listed as Fortune Magazine’s most powerful Businessman of 2007 out of twenty-five other top businessmen.”—Wikipedia on Steve Jobs — is that the best, most fulfilling bio a person could have, or what?!?!
“You don’t make a revolutionary product by trying to beat a competitor. You make a revolutionary product by looking 3 steps ahead and saying let’s get to that place.”—Jason Calacanis, CEO of Mahalo.com
As most of you know (and by most I mean the one person that reads this blog), I’m working on a new startup to do with “sharing stuff” called Nincha.
In the weekend, I decided to hold off any commitments elsewhere and use that time to focus on the project, and the project alone. I’m glad to say it worked. I must have worked on it for about 10 hours throughout — and even though I probably spent the other 10 wasting time on Internet sites — that’s success for me right there. Now I just have to do that every other weekend, and I’m pretty sure I’ll get somewhere eventually.
Anyway, I’m not going to talk about the idea itself — for that you’ll have to wait till July — but what I can talk about is the philosophy that I’m following to create it.
As my About section (right) states, I’m an existentialist, centrist, and minimalist by philosophy. And of the three, “minimalist" is one I’d say is the one that most applies to Nincha.
For the design aspect, I’ve personally designed every single pixel myself in Photoshop. I’m a pixel-perfect kind of a guy and I’d like to say I have an eye for detail, so what I’ve done so far is — admittedly — something I am 101% happy with. Here’s why.
It’s simple. It’s intuitive. It’s elegant. It looks slick. It’s extremely minimalist — in a good way. It does the thinking for you in the stuff it asks for (form fields, etc.) and there is 0 unneccesary elements or fields that are bound to cause annoyance. And obviously, these are my personal views on what makes good design and a great product.
I don’t think many people realize the importance of being minimalist. I try to follow it in life — keeping things as simple and “clutter-free” as possible — and this is very, very important when it comes to design and products. Just think. The iPhone. The Mac. The Google. The Facebook. The Apple TV. The Twitter. These are all great and successful products, and I’m sure whoever designed them (or at least what the eye sees today) had to keep minimalism as a key objective — or else it wouldn’t have been what it is today.
But of course, there’s a delicate balance between minimalism and functionality. The iPhone works because it functions like it should and does exactly what the user wants and is indeed. It’s feature intensive. In fact, I would argue it has too many features (note: an app is different to a feature. More apps are good. :-) ). But it does so in a very, very simple, uncluttered, and minimalist way. And if you ever want to assure yourself of that, go try a Windows Mobile phone. The difference is stunning. One was made with “features” in mind and the other with “a kickass experience.”
Minimalism, when used correctly, I think is the core of good design. Design is all about “doing the thinking for the audience; the viewer; the user; the reader” — and guess what? Minimalism is also about “doing the thinking for the audience; the viewer; the user; the reader” — infact, it goes a step further — it’s about that, and illiminating the unneeded, the clutter, the noise. And this is one of my core philosophies at Nincha.
I’m going to try to cover more philosophies every once in a while as I really think deeply about them — and I know there are at least 4 - 5 more. Wow, why am I all of a sudden turning into a philosopher?
Just a quick note, I’ve decided to not reblog things here anymore — but instead use Tumblr for its specific purpose (posting original thoughts, links, quotes, videos, etc. through the service itself)
If you, however, want to keep up with my reblogged life in one place, you can do so with my FriendFeed. EVERYTHING will be reblogged there. Twitter, Digg, Flickr, Facebook, YouToube, this tumblelog…this way, I use each service for their own little purpose, and FriendFeed to gather them all together in one place.